Once these questions have been answered, it is possible to move on to the formulation of a strategy, and then to concrete operations. Always in the light of this acquired awareness, it will be necessary to select the customers we want to address: consumers, medium-sized distribution companies, large-scale retail trade, etc. Only with the awareness of which is the most suitable client will it be possible to succeed. From this choice will depend the subsequent marketing strategies, the contacts to build, the sales channels: to involve consumers it could be more suitable a “social” strategy, for companies will be more appropriate trade shows or B2B meetings.
KEEP TRACK OF RESULTS
This is a critical aspect: follow up on the work done. Keeping track of what has been done up to a certain point in time, making the necessary corrections in a timely manner, is the only way to perfect your strategy. It is also essential to cultivate relationships with your business partners: company visits, fixed appointments, and every possible initiative to cement the relationship and grow their respective turnovers. The greatest successes come from collaboration.